$1M MRR. 600K DOWNLOADS. THIS APP IS MAKING A HUGE SPLASH

Summary from the TLDR Marketing newsletter

Splashin turned the classic high school game "Senior Assassin" into a viral hit by making video proof of eliminations a required part of gameplay. It turned every moment into shareable content. Since launching in July 2023, the app has hit $1M MRR, 600K downloads, and over 2B views across TikTok, YouTube Shorts, and Instagram Reels. Splashin's growth tactics include embedding viral content into the product itself, posting consistently through @splashin.app starting in April 2024, repurposing the same videos across multiple platforms, and focusing on “unexpected” eliminations to drive engagement. This user-driven content loop powers a content machine that removes the need for a traditional posting strategy.