SMBS RELY HEAVILY ON SOCIAL MEDIA FOR MARKETING AND GROWTH

Summary from the TLDR Marketing newsletter

More than three-quarters of small and midsize businesses report that social media improves their business performance. However, 54% struggle to keep content fresh and aligned with current trends while also running the business. Facebook leads as the most used platform, with 82% of businesses leveraging it to promote products and engage with customers, followed by Instagram, YouTube, and TikTok.