DISTRIBUTION PLAYBOOK FOR B2B COMPANIES WITH LONG SALES CYCLES

Summary from the TLDR Marketing newsletter

Stop creating more content and start maximizing what you already have. Identify relevant topics from customer and sales insights, then record 1-hour interviews with 3 internal subject matter experts. Turn each session into a long-form article, video clips, and LinkedIn posts shared from personal profiles for higher reach. Repurpose content across your site, YouTube, and newsletters. After 3 months, boost top posts with Thought Leader Ads. At 6 months, expand reach through a LinkedIn employee advocacy program using the same content.