3 WAYS TO BE STRATEGIC WHEN MARKETING IN A RECESSION

Summary from the TLDR Marketing newsletter

Brands that stay visible during recessions tend to recover faster and build stronger long-term growth. Instead of cutting spend entirely, shifting to focused campaigns allows companies to stay present in the market while controlling costs. Leveraging employee advocacy can increase reach and engagement without additional spend. Lastly, partnering with an external PR firm ensures consistent messaging and helps navigate uncertain times, protecting brand trust.