IS GOOGLE ABOUT TO REOPEN THE TRAFFIC FLOODGATES?

Summary from the TLDR Marketing newsletter

Google has started rolling out its Discover feed on desktop, a feature previously limited to mobile that shows personalized news headlines on the homepage. This change could generate a significant spike in traffic for major publishers, as desktop usage often drives higher engagement. Smaller independent creators are excluded, and the shift may incentivize content tailored to algorithmic preferences over audience needs and interests.