TWO WAYS TO CROSS THE CHASM

Summary from the TLDR Marketing newsletter

The “chasm” describes the gap startups face when shifting from early adopters to mainstream users who expect more than just a product. To cross it, most companies focus on one niche and deliver a complete solution, including support, training, and integrations. Others like Notion, Slack, and OpenAI succeed by gaining massive adoption through a product-led approach where individual users quickly find value and share it widely. This large user base builds credibility and often creates the ecosystem needed for broader market adoption.