WEBSITE PERFORMANCE BUDGETS ARE KEY TO A MORE SUSTAINABLE INTERNET

Summary from the TLDR Marketing newsletter

Modern websites are often bloated, with the average page size more than doubling in the past decade. This increases energy use and slows performance. A performance budget sets limits on factors like page weight and load time to reduce digital carbon footprints and improve user experience. These budgets must be integrated early in the design process and included in client briefs to guide sustainable decision-making.