74% OF NEW WEB PAGES INCLUDE AI CONTENT (STUDY OF 900K PAGES)

Summary from the TLDR Marketing newsletter

Ahrefs analyzed 900K new web pages and found that 74% contained AI-generated content. Only 25.8% were purely human-written, while 71.7% had a mix of AI and human input. Among the mixed pages, 25.9% had moderate AI use, 20.5% substantial use, and 15.5% dominant AI presence. The study highlights that AI is now the default tool for content creation, with 87% of surveyed content marketers using it.