HOW TO TURN LOW TRAFFIC A/B TEST IDEAS INTO ONES YOU CAN ACTUALLY RUN

Summary from the TLDR Marketing newsletter

To run A/B tests with low traffic, use higher-frequency goals like add-to-cart actions instead of orders, or micro-conversions such as clicks to key pages. Limit your test to a single variation to reduce the traffic needed for statistically significant results, and test additional variations iteratively. Increase the minimum detectable effect to 30% to lower the required traffic, but only if your variation is bold enough to produce a noticeable impact. Avoid unreliable metrics like time on page or scroll depth, which can lead to false positives.