EMPLOYEE-GENERATED CONTENT: CREATING A VIDEO FIRST STRATEGY

Summary from the TLDR Marketing newsletter

EGC offers companies a way to address employee disengagement and humanize their brand in a world full of corporate messaging. By equipping employees with training on storytelling, pacing, and editing basics, brands can generate high-performing, relatable videos across themes like daily work, industry education, and project highlights. Distribution through official accounts with small ad budgets provides performance data and reinforces employee participation, with incentives like recognition and rewards further encouraging contribution.