NETFLIX WILL SHOW GENERATIVE AI ADS MIDWAY THROUGH STREAMS IN 2026

Summary from the TLDR Marketing newsletter

Netflix will introduce interactive mid-roll and pause ads driven by generative AI starting in 2026, following the expansion of its in-house ad tech platform across the US, Canada, and soon globally. The ad-supported tier now has 94 million users and represents nearly one-third of total subscribers, with users averaging 41 hours of monthly engagement.