GRAZA'S CORE CUSTOMER LIFECYCLE JOURNEY (FIGMA FILE)

Summary from the TLDR Marketing newsletter

This file maps out the lifecycle journey of Graza olive oil. Graza's playful, educational design extends across all touchpoints, making even a two-SKU offering feel dynamic. To reduce churn, the brand offers flexible subscription options and discounts, and even lets users gift a shipment to friends. It also engages customers with content like recipes and product tips, using education and referral incentives to boost loyalty and encourage continued use.