WHEN SHOULD YOU DO A WEB OR BRAND DESIGN?

Summary from the TLDR Marketing newsletter

Redesigns should be driven by significant changes in business strategy, not by trends, leadership changes, or vague dissatisfaction. Without a solid brand foundation, a redesign will fail to deliver results. In many cases, a focused update or content refresh is more effective than a full rebrand. Companies must clearly define the problem they're solving and choose external partners based on gaps in their internal team, not just budget. Web and brand overhauls can cost from $10K to over $500K, depending on stage and scope, and even with outside help, significant internal effort is still required. To avoid generic results, teams need alignment, strong brand strategy, and a willingness to evolve rather than overhaul when possible.