THE LINKEDIN PLAYBOOK EVERY B2B MARKETER SHOULD STEAL

Summary from the TLDR Marketing newsletter

Start by defining a single word you want to be known for and create content pillars around it to guide what you post. Prioritize text posts, aim to post 3-7 times a week, and engage with others daily. Track meaningful signals like inbound leads, recognition at events, and comments from prospects to measure success. If posting for a teammate, use interviews to capture tone and build internal excitement by sharing wins.