TLDR Index
TLDR Marketing

TLDR MARKETING 2025-05-09

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02STRATEGIES & TACTICS

DAVID PROTEIN'S TIKTOK SHOP PLAYBOOK

David Protein reached over 60 million TikTok impressions and sold more than 50,000 products by leaning into affiliate content, TikTok-exclusive bundles, and live streams hosted by employees. Despite concerns around brand control and limited customer data, David used TikTok Shop to fuel organic retail demand, embed live selling into employee onboarding, test variety packs as discovery tools, and generate inbound interest from bodegas driven by “as seen on TikTok” signs and word-of-mouth momentum.

milkkarten.net7 min read

3 OUT-OF-THE-BOX PPC TARGETING STRATEGIES THAT HELP YOU DRIVE BETTER RESULTS

This article outlines three PPC strategies beyond traditional keyword targeting: use-based targeting, problem-solution framing, and competitor replacement. These tactics are illustrated with examples like noise-canceling headphones for “travel essentials” and social media platforms replacing virtual assistants. To implement these strategies effectively, marketers will need matching audience segments, custom landing pages, and ongoing A/B testing to refine performance.

webfx.com7 min read

THE LINKEDIN PLAYBOOK EVERY B2B MARKETER SHOULD STEAL

Start by defining a single word you want to be known for and create content pillars around it to guide what you post. Prioritize text posts, aim to post 3-7 times a week, and engage with others daily. Track meaningful signals like inbound leads, recognition at events, and comments from prospects to measure success. If posting for a teammate, use interviews to capture tone and build internal excitement by sharing wins.

exitfive.com7 min read

03RESOURCES & TOOLS

MAKE ADS THAT CONVERT (VIRTUAL EVENT)

This free virtual event runs from May 27 to June 4. It's designed to help DTC brands and performance advertisers adapt proven ad principles to AI-powered workflows. Across 5 sessions, experts will cover topics like AI-driven market research, ad ideation, visual prompting, persuasive messaging, UGC scaling, and building lean creative teams.

motionapp.com

CHATGPT PROMPT FOR INTERNAL LINKING

The ChatGPT prompt provided in this Reddit post finds internal link opportunities on websites. It requires a paid ChatGPT plan as it uses Deep research mode.

links.tldrnewsletter.com1 min read

04MISCELLANEOUS

HOW TRUST BANK WENT FROM ZERO TO A MILLION CUSTOMERS IN LESS THAN THREE YEARS

Trust Bank, a digital-only bank in Singapore, reached one million customers despite operating in a highly banked market where 98% of adults already have accounts. It achieved rapid growth through a mix of fast onboarding, instant rewards, and partnerships with FairPrice, which helped it attract a broad customer base. About 70% of its customer base came through a referral program that provided immediate incentives, keeping acquisition costs to around one-seventh of the industry norm. Trust focused on authentic influencer partnerships and unique campaigns like a live cash grab event to build brand visibility and loyalty. It continues to use data and AI to drive personalisation and aims to grow by deepening emotional connections with its users.

campaignasia.com4 min read

YOUR META ADS A/B TESTS ARE MISLEADING

A/B tests on Meta often give misleading results because its algorithm shows different ad versions to different audiences, such as skewing based on gender. In one study, audience gender mix varied by up to 57%, which biased outcomes when audience response differed by gender. These tests are only reliable for optimizing campaigns within Meta, not for broader marketing decisions or other platforms. To validate strategy or messaging, marketers should use different methods like surveys or run separate tests on each platform.

app.sciencesays.com3 min read

WHY RETAINING MORE CUSTOMERS MIGHT BE HURTING YOUR GROWTH

In a recent ecommerce study, brands with higher retention but declining spend per customer saw revenue drops, while those with lower retention but increased spend among retained customers experienced up to 130 percent growth. The strongest performance came from brands that focused on building emotional connection through customer service, which was found to be the top driver of increased spend, outperforming loyalty programs and advertising in long-term impact.

klaviyo.com5 min read