HOW AND WHY DESIGNERS SHOULD TURN DOWN FREE PITCHING

Summary from the TLDR Design newsletter

Despite long opposition, free pitching remains common in design, especially in downturns, as many clients still expect unpaid work. At a recent Design Business Association forum, leaders urged studios to set anti-pitching policies, build client trust, highlight impact in case studies, and confidently show their value, arguing this earns respect and attracts better clients over time.