MATT WILLEY'S HELIONS BRAND HAS A TENDER INTENSITY IN FAVOUR OF TONE RATHER THAN CONCEPT

Summary from the TLDR Design newsletter

Matt Willey and Jonny Sikov designed the identity for Helions, Jack Davison's new publishing house, to reflect the atmospheric feel of his photography instead of a fixed branding idea. The bold, analogue-style wordmark and red and black palette create a quiet yet intense look that can grow with the publisher's ambitions.