THREADS IS GOING ALL IN ON ADS

Summary from the TLDR Marketing newsletter

Meta is expanding ads on Threads, ending its mostly ad-free experience that had only shown limited ads to users in the US and Japan. Threads is also adding features like a ‘+' button for easier post creation, the ability to copy posts as images, and a multi-column view for web users. New menu buttons for Liked and Saved posts, tabs for custom feeds, and a feature to import followers from other platforms are being introduced. Threads has also switched its domain from Threads.net to Threads.com.