TLDR MARKETING 2025-04-28

ALL THE THINGS PEOPLE USE AI FOR IN 2025

AI is now predominantly used for emotional and life support, including therapy, life organization, and finding purpose. It also plays a major role in content creation, enhancing learning, generating code, and fostering creativity. Unlike in 2024, when AI was primarily used for idea generation and specific searches, the focus has shifted to mental health support and personal assistance. The use of AI for research and fun activities has declined, while its role in technical and creative tasks has expanded.

PERPLEXITY CEO SAYS ITS BROWSER WILL TRACK EVERYTHING USERS DO ONLINE TO SELL ‘HYPER PERSONALIZED' ADS

Perplexity plans to launch its own browser, Comet, to collect user data beyond its app for premium ad sales. CEO Aravind Srinivas stated that tracking users' online activity, including purchases and browsing habits, will help build better user profiles and deliver more relevant ads. The browser is set to launch in May.

UNDERRATED STRATEGY: BUILDING INDUSTRY JOB BOARDS

YOUR #1 MARKETING CHANNEL IS PEOPLE'S EGOS

Wiz boosted its social shares by 300% by giving out personalized "Cloud Security Excellence" certificates after challenges. It made recipients' names the largest element on the certificates, tapping into people's desire for status and recognition. 50% of Wiz's customers joined its “Zero Critical Club” after receiving certificates for eliminating critical security issues. The personalized certificates worked because they triggered pride, created a sense of community, and required almost no effort to share.

EMAIL MARKETING COPY DASHBOARD (NOTION TEMPLATE)

This dashboard simplifies email campaign management by organizing onboarding sequences, resource newsletters, and quarterly product updates. It includes QA checklists, audience insights, performance tracking, and key metrics. With strategic content creation, timing, and segmentation guidelines, plus automated tracking, the dashboard helps teams create data-driven, engaging campaigns.

CHATGPT BRINGS “DEEP RESEARCH” TO FREE USERS

OpenAI is expanding access to its deep research capabilities by launching a lightweight version of the tool for free users. Free users can now complete up to 5 research tasks per month with responses that maintain depth and quality. Premium subscribers will retain full access to the original model - the free version will be powered by the o4-mini model and will provide shorter outputs.

THREADS IS GOING ALL IN ON ADS

Meta is expanding ads on Threads, ending its mostly ad-free experience that had only shown limited ads to users in the US and Japan. Threads is also adding features like a ‘+' button for easier post creation, the ability to copy posts as images, and a multi-column view for web users. New menu buttons for Liked and Saved posts, tabs for custom feeds, and a feature to import followers from other platforms are being introduced. Threads has also switched its domain from Threads.net to Threads.com.

HOW TO BUILD THE PRODUCT MARKETING CAREER YOU WANT

Promotion is not the only way to grow a product marketing career. Alternative paths like freelancing, consulting, and pivoting to related fields are valid and often better suited to personal goals. Career growth is a loop, not a ladder, and includes stages like learning, mastery, and reinvention. The author recommends writing a future vision story, brainstorming 2-3 paths to reach it, and taking small real-world steps to test them.

THE LENNY RACHITSKY PLAYBOOK: PROMPTS, GROWTH FRAMEWORKS, AND STRATEGIES

Lenny Rachitsky grew from writing free essays in 2019 to over 1M newsletter subscribers and $2M+ annual revenue by 2024. He prioritized giving value, moved to Substack for email control, launched paid subscriptions, and built a 20K+ member Slack community to boost retention. Growth came from using Substack's Recommendations, launching a top tech podcast with 10M+ downloads, and offering bundles to drive upgrades. His freemium model converted about 5%, with content, community, and podcasting fueling self-reinforcing growth loops.

SHARE OF VOICE: THE KEY TO WINNING IN GOOGLE'S AI-DRIVEN SEARCH

A brand's Share of Voice on Google measures how often its URLs appear in search results compared to competitors.

AI FRIENDS ARE A GOOD THING, ACTUALLY

AI companions, when used properly, can supplement human relationships.