YOUR #1 MARKETING CHANNEL IS PEOPLE'S EGOS

Summary from the TLDR Marketing newsletter

Wiz boosted its social shares by 300% by giving out personalized "Cloud Security Excellence" certificates after challenges. It made recipients' names the largest element on the certificates, tapping into people's desire for status and recognition. 50% of Wiz's customers joined its “Zero Critical Club” after receiving certificates for eliminating critical security issues. The personalized certificates worked because they triggered pride, created a sense of community, and required almost no effort to share.