PERPLEXITY CEO SAYS ITS BROWSER WILL TRACK EVERYTHING USERS DO ONLINE TO SELL ‘HYPER PERSONALIZED' ADS

Summary from the TLDR Marketing newsletter

Perplexity plans to launch its own browser, Comet, to collect user data beyond its app for premium ad sales. CEO Aravind Srinivas stated that tracking users' online activity, including purchases and browsing habits, will help build better user profiles and deliver more relevant ads. The browser is set to launch in May.