YOU'RE WASTING YOUR WARM INTROS

Summary from the TLDR Founders newsletter

Most warm intros fail because the sender sounds insincere or generic. Persuasive intros come down to sincerity and anticipating questions the reader cares about: Why me? Why now? What's the benefit for me specifically? Avoid entitlement and boilerplate messages. Instead, personalize just enough to make the recipient feel genuinely valued. Good intros balance sincerity, subtlety, and empathy—never assume your referrer's credibility alone can seal the deal.