TLDR Index
TLDR Founders

TLDR FOUNDERS 2025-04-25

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01GENERAL

Sponsored

Remember when SOC 2 was hard? Delve's AI agents [4] are putting an end to that. They work around the clock, scanning your systems and gathering evidence while you do the whole ‘building your company' thing.

delve.coSponsor

03STRATEGIES & TACTICS

HOW TO DO SCENARIO MODELING

When Uber was losing money, scenario modeling identified a path to profitability—even when experts were skeptical. This guide walks through how scenario modeling works, showing exactly what's needed to achieve targets like "$1B in revenue" or "profitable growth." It includes step-by-step instructions and a real-world example: improving margins in a food delivery business.

operatorshandbook.com5 min read

A DEFINITIVE GUIDE TO MARKETING ATTRIBUTION

Many startups waste marketing dollars because they don't properly track campaign impact. The fix: track your spending not just at the channel level (like Google Ads or Meta), but at the campaign level. Real attribution means knowing exactly which marketing dollars drive revenue and scaling accordingly. Skip overly simplistic models (like first or last touch), and avoid siloed data.

growthunhinged.com5 min read

04TOOLS & RESOURCES

VYBE

Lovable for internal tools.

vybe.buildTool

ILLUSTRATION.APP

illustration.app is a powerful vector graphics generator that allows users to create stunning, scalable illustrations in seconds.

illustration.appTool

VIIEW.ME

viiew.me lets creators and professionals build sleek, customizable portfolios to showcase their work and personal brand.

viiew.meTool

05MISCELLANEOUS

UNTAPPED POTENTIAL: INVESTING IN EMERGING SECTORS

Investing in emerging sectors like biotech, AI, fintech, healthcare, and climate tech offers growth opportunities but comes with inherent risks. These sectors are at the forefront of technological advancements and may benefit from government incentives and corporate investments.

microventures.com7 min read

CONVERSATION QUALITY AND SCALE

Teams often nail communication in small groups but struggle when expanding. Great conversations at scale require balancing autonomy (local) and coordination (global). Prioritize minimal formal structure—just enough to guide interactions, not so much that it slows everyone down. Watch out if your team sounds rushed, disconnected, or overly scripted, it likely means you've drifted too far in one direction. Healthy teams design interactions thoughtfully, creating clarity without stifling agility.

cutlefish.substack.com4 min read

YOU'RE WASTING YOUR WARM INTROS

Most warm intros fail because the sender sounds insincere or generic. Persuasive intros come down to sincerity and anticipating questions the reader cares about: Why me? Why now? What's the benefit for me specifically? Avoid entitlement and boilerplate messages. Instead, personalize just enough to make the recipient feel genuinely valued. Good intros balance sincerity, subtlety, and empathy—never assume your referrer's credibility alone can seal the deal.

newsletter.weskao.com4 min read