CLOSING THE CONTENT GAP: WHAT WE LEARNED FROM TALKING TO 400+ GTM PROS

Summary from the TLDR Marketing newsletter

While content marketing is valued, there's a disconnect between content teams and the broader org. Most GTM teammates want to be involved in content creation, but only half have had a good experience doing so. Content marketers feel their work is undervalued, especially when it comes to long-term impact like brand awareness. Both sides agree that content is a key revenue driver. Higher quality, audience-first content and stronger collaboration across teams is needed to truly close the gap.