BRANDS NEED TO RETHINK ENGAGEMENT BEYOND THE FEED

Summary from the TLDR Marketing newsletter

Declining engagement is often caused by content that fails to spark reaction rather than algorithm shifts in the platform. Many brands still focus on visibility instead of interaction, missing the fact that real engagement happens in comments, DMs, and group chats instead of the feed. The most valuable signals are relationship-based, not reach-based, and brands ignoring these interactions are missing the most insightful audience feedback.