FUN FATIGUE – IS FORMALITY RETURNING IN BRANDING?

Summary from the TLDR Design newsletter

In the early 2000s, Silicon Valley's rejection of corporate formality sparked a trend of casual, childlike branding that came to symbolize innovation and trust. However, as trust declined during the pandemic and digital spaces filled with low-quality, infantilized visuals, this style lost its impact. Now, a shift is underway, with brands embracing more formal, traditional design to convey trust, heritage, and clarity amid the chaos.