WANT PEOPLE TO CARE ABOUT USERS? LAY OUT WHAT'S AT STAKE IF THEY DON'T

Summary from the TLDR Design newsletter

Effective UX storytelling starts by establishing clear stakes. It requires recognizing the key decision-makers and clarifying why the current design is inadequate. Additionally, it's essential to present the consequences of inaction. Vague data and generic processes can weaken the overall message. Engagement and action become more likely when findings are directly linked to business outcomes while conveying a sense of urgency.