DEVELOPER MARKETING IN 2025: WHAT WORKS, WHAT'S CHANGING, AND HOW TO WIN

Summary from the TLDR Marketing newsletter

Developer marketing is evolving as AI and low-code tools expand the definition of "developer." Success still relies on an intuitive product experience, fast onboarding, and continuous improvements. Developers prefer hands-on trials, technical documentation, and real code over traditional marketing, making Product-Led Growth the top strategy. Loyalty comes from power users, community engagement, and charismatic, socially active CEOs like Sam Altman. Humor and personalized touches also build long-term advocacy.