HELP A REPORTER OUT (HARO) IS BACK!

Summary from the TLDR Marketing newsletter

HARO is relaunching on April 22 as an email-based service under new leadership from Brett Farmiloe, CEO of Featured.com. It will differentiate itself from other digital PR tools through brand recognition and its role in directly connecting journalists with real experts via email. The platform will implement strict verification tools like AI text detection, LinkedIn validation, and community reporting to combat spam, fake personas, and AI-generated content. Anyone found misusing the platform will face a lifetime ban. HARO, though primarily US-based, has a strong presence in the UK and Australia and plans to maintain a global reach.