HEADS UP, MARKETERS: THAT JARGON HABIT COULD BE COSTING YOUR BRAND MILLIONS OF DOLLARS

Summary from the TLDR Marketing newsletter

Employees recall only half of information presented using corporate jargon, compared to an 80% retention when clear language is used. This translates directly into millions of dollars of lost productivity annually. Despite marketing executives widely recognizing jargon as problematic, its usage continues to expand, particularly due to the increased reliance on AI-driven communications.