INSIDE AB INBEV'S SURREAL RETARGETING ADS THAT ARE NOTHING LIKE RETARGETING ADS

Summary from the TLDR Marketing newsletter

AB InBev introduced "Abandoned Nights," an innovative retargeting campaign that uses generative AI to craft personalized videos depicting alternate realities based on consumers' abandoned carts, through its e-commerce platform TaDa. Developed by R/GA, the approach merges user data with AI-generated visuals and narration, resulting in unique storytelling experiences delivered via email and messaging apps.