META SHARES TIPS ON HOW TO MAXIMIZE CLICK-TO-MESSAGE ADS

Summary from the TLDR Marketing newsletter

Meta's click-to-message ads offer brands a way to build immediate, personal connections. Brands should use friendly greetings, link all messaging accounts, and select the right engagement objective. Meta also recommends testing formats and using conversational copy. Advanced tips include building lookalike audiences, syncing product catalogs, and optimizing for leads or purchases. As more conversations move to DMs, these ads offer a direct way to drive engagement and sales.