6 STANDOUT INFLUENCER MARKETING CAMPAIGNS THAT FOOD & BEVERAGE BRANDS NAILED

Summary from the TLDR Marketing newsletter

Brands are moving from mega influencers to a mix of nano, micro, and macro creators across TikTok and Instagram. El Pollo Loco reached 46.7M impressions with 20 creators, while SiuKay's challenge drew 2M views and 190K engagements. Garage Beermixes saw 86% purchase intent from 445K viewers. Voilà saw an 8x order jump, and NotCo gained 300K followers and 65M impressions in two months.