A DEEP DIVE INTO REDDIT USERS AND WHAT THEY THINK OF MARKETING

Summary from the TLDR Marketing newsletter

Reddit's user base is predominantly Gen Z and Millennials, with 73% of users under 44. While the platform is notoriously skeptical of marketing, 46.6% of surveyed users say they welcome brand engagement when done authentically, and another 31.1% are fine with it if it's non-intrusive. Brands that win on Reddit avoid “shilling”, share helpful expertise within relevant threads, and build their reputation on the platform over time. By doing so, they are able to effectively tap into the platform's high engagement and rich discussions for both visibility and voice-of-customer research.