TUBI'S ‘CHRONICALLY ONLINE' MARKETING TEAM IS BUILDING OUT A NEW KIND OF GIFTING STRATEGY

Summary from the TLDR Marketing newsletter

Rather than sending PR packages to influencers, Tubi's marketing team focuses on superfans and niche online communities to build brand affinity. The team actively monitors social channels in real-time to identify organic brand advocates and rewards them with personalized gifts like custom Snuggies, projectors, and handwritten notes. This low-budget approach helps to promote Tubi as a fan-first brand and makes it stand out in a competitive landscape.