WHY AI WILL LEAD TO MORE “PROOF OF REALITY” POSTS

Summary from the TLDR Marketing newsletter

The rise of AI in brand content is triggering a parallel trend: visual proof that the creative was made by real people. From Apple TV's behind-the-scenes shots to Topicals tagging every collaborator, brands are using these signals to preserve trust and highlight craft. As AI becomes a creative collaborator behind the scenes, consumers are more likely to reward the brands that show, and not just tell, how their content comes to life.