WHY BUYERS ARE BECOMING IMMUNE TO “PUSH” MARKETING (AND HOW TO DO IT RIGHT)

Summary from the TLDR Marketing newsletter

Push marketing interrupts potential buyers, but overuse makes people immune to it. Pull marketing, meanwhile, makes buyers come to you by offering them content they might be interested in. To keep push tactics effective, make them distinct and personalized, like GumGum's comic book campaign that won T-Mobile as a client. For high-value B2B offers, pushing for immediate conversions is inefficient since only 5% of businesses are actively buying at any moment. Instead, push tactics should focus on building relationships, providing value, and keeping brands top of mind for when buyers are ready to purchase.