5 STRATEGIES FOR ENGAGING AUDIENCES WITH LINKEDIN LIVE EVENT STREAMING

Summary from the TLDR Marketing newsletter

Live videos generate 7X more reactions and 24X more comments than regular videos on LinkedIn, making them a powerful tool for engagement. Focus on formats like product launches, panel discussions, and Q&As while keeping broadcasts under two hours. Make it easy for attendees to discover events, receive reminders, and access recordings afterward. Keep engagement high with interactive elements, teasers, and pre-recorded content. Structure event phases around a single objective at a time, whether it's awareness, engagement, or lead gen.