ROBLOX PARTNERS WITH GOOGLE ON ADS

Summary from the TLDR Marketing newsletter

Advertisers can now buy Roblox's Rewarded Video and immersive formats via Google Ad Manager. Reaching millions of Gen Z users who play daily, these 30-second ads reward players with in-game perks and have shown over 80% completion rates during testing. Roblox also partnered with measurement providers like Kantar, IAS, and Cint to help validate campaign performance.