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Advertisers can now buy Roblox's Rewarded Video and immersive formats via Google Ad Manager. Reaching millions of Gen Z users who play daily, these 30-second ads reward players with in-game perks and have shown over 80% completion rates during testing. Roblox also partnered with measurement providers like Kantar, IAS, and Cint to help validate campaign performance.
Beyond the Brief, launched by With Not For, challenges the creative industry to embed accessibility into storytelling and workplace practices rather than relying on token representation. With disabled professionals facing significant employment barriers, the initiative provides training, representation workshops, and inclusive hiring support to drive systemic change. Agencies are encouraged to integrate accessibility across all projects, not just diversity-focused campaigns.
60% of subscribers open welcome emails, but generic messages fail to drive action. Effective welcome emails align with a brand's strategy while using credibility, storytelling, and engagement paths to build long-term relationships. Strong campaigns include multi-email sequences that highlight product benefits, address concerns, and offer multiple calls to action beyond “Shop now.” Success should be measured by conversion rates, retention beyond 60 days, and revenue per subscriber.
Busy people prefer ads with clear, factual messaging, while relaxed people respond better to emotional, experience-driven ads. A study which analyzed over 570,000 mobile ad views found that busy consumers rated products higher when ads emphasized functionality while relaxed consumers preferred emotional appeals. Marketers should tailor ads based on when and where they will be seen—straightforward messaging for busy contexts like work hours and emotional storytelling for relaxed settings like weekends. The study was conducted in China, so results may not generalize globally, and it did not measure actual sales impact.
Satisfaction guarantees can significantly boost customer trust, reduce perceived risk, and increase conversion rates, particularly when aligned with a brand's positioning. This article outlines 11 examples from brands like Costco (risk-free returns, including membership refunds), REI (one-year returns for members), and Osprey (lifetime repair guarantee), illustrating how different industries tailor policies to fit customer expectations. Before implementing a similar strategy, it is critical to weigh ROI by tracking return costs, impact on customer acquisition, satisfaction scores, and repeat purchase behavior.
This Heepsy report ranks celebrity-owned brands by digital engagement, with Yeezy, Kylie Cosmetics, and Fenty Beauty leading. Fashion and beauty dominate, while lifestyle and entertainment brands like Dollywood also perform well. Luxury, wellness, and newer beauty brands rank mid-tier, while beverage brands score lower despite high valuations. The report shows that brand value doesn't guarantee engagement.
A walkthrough on how to use ChatGPT 4o to wireframe an ad template. The full prompt is in the comments section.
Committed to delivering a “wow” experience based on human connection, Trader Joe's has doubled down on its anti-tech retail strategy. Executives dismissed in-store retail media as a response to poor grocery experiences and confirmed the company's refusal to adopt tools like smart carts, self-checkout, or data-driven personalization. The brand's in-store model relies on knowledgeable crew members and shelf-level data to create a high-touch, personable in-store environment.
This year's April Fools' campaigns highlight a shift from pure pranks to limited-run products and satirical content. Some companies leaned into humor with actual products, like Dbrand's tactile “Touch Grass” skins and Razer's AI “Skibidi” translator headset. Others, like OpenAI's sarcastic voice mode “Monday” and Figma's cursor-trailing FigPals, highlighted how brands now blur satire and soft launches to test audience appetite for novelty in a lower risk context.
Sixty percent of marketers believe influencer marketing will become more important in the future, while 54% say they will be increasing the budget they allocate to it.
Rare Beauty and top beauty brands join Substack amid social media fatigue.
Duolingo's brilliantly written (April Fool's) world cruise landing page.