CELEB BRANDS PEOPLE ARE TALKING ABOUT THE MOST IN 2025 (GOOGLE SHEET)

Summary from the TLDR Marketing newsletter

This Heepsy report ranks celebrity-owned brands by digital engagement, with Yeezy, Kylie Cosmetics, and Fenty Beauty leading. Fashion and beauty dominate, while lifestyle and entertainment brands like Dollywood also perform well. Luxury, wellness, and newer beauty brands rank mid-tier, while beverage brands score lower despite high valuations. The report shows that brand value doesn't guarantee engagement.