THE GEN X CAREER MELTDOWN

Summary from the TLDR Marketing newsletter

Gen X marketers and creatives are facing a career meltdown as industries shrink, devalue expertise, and replace them with younger talent, AI, and social media creators. Once essential in journalism, design, and advertising, many now struggle to stay relevant as marketing shifts toward automation and influencer-driven trends. Job cuts, outsourcing, and declining pay are forcing them to rethink their careers in middle age.