GOOGLE IS SEARCHING FOR AN ANSWER TO CHATGPT

Summary from the TLDR newsletter

Google's search engine is one of the most profitable technologies ever developed, and there's little evidence that this is changing, but the company is acting with urgency, focusing on generative AI efforts. Multiple independent web publishers say their traffic has been falling as Google's AI overviews present information directly on Google's own results pages. The relationship between Google and publishers is tense - Google is framing it as a broad conversation about the changing nature of search. Big changes are coming to Search, and the web may never be the same.