GOOGLE SAYS ITS EUROPEAN 'EXPERIMENT' SHOWS NEWS IS WORTHLESS TO ITS AD BUSINESS

Summary from the TLDR Marketing newsletter

In November, Google said it would conduct a test in 8 European countries that would omit results from EU-based news publishers for a small percentage of users. The company is now reporting that the news has no meaningful monetary value for the company. Google saw no change in ad revenue and only a 0.8% drop in usage. European copyright law says the company must pay publishers for using snippets from articles, but Google will likely use these results to try to limit news outlets' negotiating leverage.