34% OF FORTUNE 500 FIRMS LACK A CMO

Summary from the TLDR Marketing newsletter

Only 66% of Fortune 500 companies had a marketing leader in 2024, down from 71% the year prior, with large gaps across sectors. 80% of tech companies had a CMO compared to just 51% of industrial firms. One-third of marketing leaders didn't hold a “chief” title, while 16% had dual roles blending marketing with revenue or customer oversight. These shifts reflect marketing's growing integration into broader business strategy, often extending beyond the traditional CMO role.