HOW TO DO SEO FOR GOOGLE MAPS

Summary from the TLDR Marketing newsletter

Google ranks businesses in Maps based on relevance, distance, and prominence, which includes online reputation and citations. To improve placement, businesses should claim and verify their Google Business Profile, ensure consistent NAP (Name, Address, and Phone) data across directories, and accumulate positive reviews. Engagement metrics like click-through rates, clicks to call, and direction requests also influence visibility and ranking.