NEWSLETTERS CONTINUE TO TAKE OFF—AND SO DO THEIR AD TOOLS

Summary from the TLDR Marketing newsletter

Newsletters are considered "golden inventory" by advertisers, but they still have issues with scale and data granularity. As ad budgets shift toward high-engagement channels, email marketing remains a priority for 51% of industry decision-makers this year. While direct sponsorships and curated placements are growing, measurement challenges still block bigger investments in the channel.