APPLE'S COOL MAJOR LEAGUE SOCCER LOGO MASH-UPS ARE CHANGING THE RULES OF CO-BRANDING

Summary from the TLDR Marketing newsletter

Apple has redefined co-branding by customizing its logo for each of Major League Soccer's 30 teams, incorporating team colors and elements into the Apple TV logo on uniforms. This approach, part of a 10-year streaming deal with MLS, represents a shift in logo usage, allowing creative variations for promotional purposes. Unlike traditional logo rules, Apple's collaboration showcases a unique merging of identities, signaling partnership rather than just aesthetic alignment.