NEW FAVORITE B2B AD FORMAT

Summary from the TLDR Marketing newsletter

LinkedIn's Thought Leader Ads are native posts with ad spend behind them, making them blend seamlessly into users' feeds. The best-performing ads feel organic, use images, and subtly mention the product without making it the focus. To maximize success, advertisers should use hyper-targeting, exclude irrelevant audiences, and set a low cost cap (often $1). Videos tend to underperform, while posts with strong headlines like “How X Did Y” drive higher engagement.