YOUR ONBOARDING ISN'T BAD, IT ENDS TOO EARLY

Summary from the TLDR Marketing newsletter

Imprint overhauled its onboarding to reduce drop-offs after the paywall, replacing the default home screen with a personalized learning journey. Users get custom course recommendations, motivational nudges, and interactive tutorials to familiarize themselves with the app. Gamification elements like XP rewards, daily streaks, and an "Aha" moment strategy encourage users to complete two lessons on their first day, which boosts retention.